Marketing Tools Softwares


What is the best email marketing for your company? With TOP7, get a detailed comparison on top 7 email marketing tools, understand what email marketing tools are the best and compare MailerLite, SendLane, Benchmark, SendinBlue, GetResponse, ActiveCampaign, and Aweber.


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TOP7 Score 10 9.3 8.6 8.3 8 7.7 7.4
Free Plan
Send email for free with limited features.
Cheapest Plan

20$ for 40,000 emails / month

15$ for 500 subscribers / month

15$ for 1000 subscribers / month

14$ for 600 subscribers / month

10$ for 2500 subscribers / month

25$ for 1000 subscribers / month

19$ for 500 subscribers / month

Most Expensive Plan

50$ for 120,000 emails / month

400$ for 25,000 subscribers / month

1200$ for 100,000 subscribers / month

5000$ for 1,215,000 subscribers / month

20$ for 5000 subscribers / month

219$ for 25,000 subscribers / month

29$ for 2500 subscribers / month

Drag & Drop Editor
Send newsletters that look professional and breathtakingly beautiful with Drag-and-Drop Editor. No HTML skills necessary.
Custom HTML Editor
Create your own email based on HTML, or upload a custom template based on HTML code.
Built-in photo editing
You can edit your photos and images inside this tool. The built-in photo editor is simple but powerful with features like resize, crop, text on image, filter and effects, brightness and contrast, and much more.
File Management
Managing images when creating multiple email campaigns can be a challenge. The file manager keeps you sane by organizing all your files in a way that’s easy to search.
Pop-up Subscribe Forms
Convert your visitors into subscribers with our pop-up feature. Anyone can create beautiful pop-ups with just a few clicks.
Landing Pages
Generate more leads by creating custom landing pages. The drag & drop landing page builder and library of templates make it easy to build professional landing pages for any occasion.
Embedded Forms
Create beautiful embeddable forms to generate new leads. New subscribers will go directly to your predefined list.
Subscriber Management
The intuitive email list and subscriber management interface makes it easy to add, filter and organize your subscribers. All of your segments, interest groups (tags) and subscriber details in one place.
Unsubscribe Page Builder
Create your own Unsubscribe page.
Email Automation
The tool takes care of your drip campaigns by automating email outreach workflows with your prospects and customers
RSS Campaigns
Automatically send new blog posts to your subscribers
Deliver by Timezone
Make sure your subscribers get your emails at the exact time in all timezones across the world.
Auto Resend
Auto Resend Campaigns
A/B Split Testing
Send two slightly different emails to a sample group of your subscribers to see which one drives more engagement. Then use the winning email to send to the rest of your list.
Email Personalization
Make every subscriber feel special by sending personalized emails. Add their name to different parts of your email or show you care by inserting personal touches such as their birthday, hometown or favorite color.
Segment your customers based on custom criteria.
Email Newsletter Reports
Track your email campaign activity and subscriber engagement. The reports include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.
Click Maps
Track what your audience's interests. Do they tend to click on images more than buttons? Maybe they prefer video? Click mapping allows you to gain insight into how your audience interacts with your emails.
Opens by Location
Opens by Location in Sent Campaign Reports helps you understand where your subscribers are located and which countries have the highest engagement.
Share results and close the feedback loop with your colleagues.
Marketing Automation
Automate complex campaigns with different process such as (IF, WHEN, AND). Automate complex campaigns which integrate with other data's.
Email Retargeting
Triggered by simple browser behavior, Email Retargeting allows you to activate and deploy workflows based on your subscriber's interaction with your website.
Event Tracking
With Event Tracking, you can now see the performance of each and every workflow, email, or campaign and optimize your email marketing for maximum results.
Engagement Automation
Do smart email marketing based on the activities and interactions of your subscribers. Automate responses based on opens and clicks in your email campaigns.
Polls & Surveys
Polls give you the unprecedented convenience and efficiency of direct, free engagement with your subscribers.
Dedicated IP
Have complete control over your sending and reputation with a dedicated IP address
Deliverability Test
Ensure that your emails reach the inbox and not the spam folder.
Lead Scoring
Qualify your business contacts with lead scoring
SMS Marketing
Customize and send SMS campaigns
A sales CRM with automation stops tasks from piling up on your desk. Automate lead prioritization and contact management so you have time to sell.
Site messages
Site messages help you follow up at the exact moment your audience is most engaged.
3rd Party / API
Retrieve and push customer data from 3 party services such as Mailchimp, Intercom, and build custom integrations, workflows, scenarios using API.
Wordpress Integration
Zapier Integration
Native integrative that will offer access to 750 + applications and create thousands
Prestashop Integration
Magento Integration
Everwin CXM Integration
Drupal Integration
Woo Commerce Integration
nopCommerce Integration
Shopify Integration
Google Analytics Integration
Gleam Integration
Nifty Images Integration
Privy Integration
Jimdo Integration
Optin Monster Integration
Wix Integration
Zoho CRM Integration
Outlook Integration
NinjaForms Integration
Nosto Integration
MailPoet Integration
Thrive Leads Integration
Lytics Integration
Translation Exchange Integration
GRC Contact Integration
Facebook Integration
Kickbox Integration
Bounceless Integration
Neverbounce Integration
BookFunnel Integration
Book Cave Direct Integration
Integromat Integration
PieSync Integration
Ads Workbench Integration
Project Manager Integration
ProductDyno Integration
SendOwl Integration
CouponCarrier Integration
EasyStore Integration
Charitable Integration
SquareSpace Integration
Carrd Integration
Landingi Integration
PopupDomination Integration
GetSiteControl Integration
ConvertPlug Integration
Sumo Integration
MiloTree Integration
Optingun Integration
Zotabox Integration
Upscribe Integration
ConvertPlayer Integration
CreateForm Integration
JumpOut Integration
MailMunch Integration
Gravity Forms Integration
FyreBox Integration
ClickFunnels Integration
OptimizePress Integration
Deadline Funnel Integration
Inbox Blueprint Integration
UpViral Integration
PayKickStart Integration
JV Share Integration
Leads Tunnel Integration
Wheeli Integration
Webinar Jeo Integration
Everlesson Integration
LeadsFlowPro Integration
Paypal Integration
Gmail Integration
Operate with your currently launched campaigns and add new prospects and templates to your pre-scheduled email sequences directly from your Gmail with a light-weight Gmail plugin.
Google Docs Integration
Unbounce Integration
Zendesk Integration
HighRise CRM Integration
flickr Integration
SurveyMonkey Integration
Eventbrite Integration
Etsy Integration
Ebay Integration
BigCommerce Integration
Sugar CRM Integration
Dynamics CRM Integration
Volusion Integration
Wufoo Integration
LemondStand Integration
Pipedrive Integration
Slack Integration
LiveChat Integration
Acuity Scheduling Integration
Contactually Integration
Salesforce Desk Integration
Formstack Integration
Groove Integration
Jotform Integration
Raven Tools Integration
Recurly Integration
Stripe Integration
vCita Integration
Wistia Integration
3dCart Integration
Chargify Integration
Cratejoy Integration
Freshdesk Integration
Smartsheet Integration
Wishpond Integration
MyThemeShop Integration
Justuno Integration
Slemma Integration
YesInsights Integration
Convert Plus Integration
Convert Pro Integration
FreshBooks Integration
Clickbank Integration
Formsite Integration
Google Tag Integration
Batchbook Integration
E-junkie Integration
Google Contacts Integration
Joomla Integration
OpenCart Integration
Zencart Integration
osCommerce Integration
vTiger Integration
123ContactForm Integration
Capsule CRM Integration
ClickDesk Integration
ClickMeeting Integration
Convertful Integration
Desk Integration
Evernote Integration
GitHub Integration
HipChat Integration
Hubspot Integration
Kissmetrics Integration
LiveAgent Integration
MixPanel Integration
MonkeyData Integration
Moonclerk Integration
Omniconvert Integration
OptinMonk Integration
Picreel Integration
Stride Integration
Survicate Integration
VWO Integration
LeadPages Integration
Google Sheets Integration
Salesforce Integration
Segment Integration
Airtable Integration
Akita Integration
Asana Integration Integration
Base CRM Integration
Basecamp Integration
Bloom Integration
Calendly Integration
Bonjoro Integration Integration
Coinbase Integration
ConvertFlow Integration
Dropbox Integration
GoToWebinar Integration
Weebly Integration
ChatMatic Integration
Satori CRM Integration
Konnektive CRM Integration
Agile CRM Integration
Wealthbox CRM Integration
JVZoo Integration
SamCart Integration
Zaxaa Integration
Selz Integration
Instapage Integration
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How to do email marketing?

Email marketing is not a hard job this day, with over 500+ email marketing applications, it's very easy to do an email marketing campaign. The best way to do email marketing is: Segment and clean your customer list, prepare a message copy or ask your content writer to write a nice email content, choose one of the email marketing tools from, signup, upload your list and add the content message and that's it. 

How many email marketing tools exist?

There are over minimum 500+ email marketing tools which only a few from this 500 are popular this day. Majority of the email tools have been just developed, but don't have any clients. Only 100 out of 500 email tools are popular and are used at its maximum capabilities. 

Choose the right email marketing tool for your needs

Email Marketing for Startups

Looking for affordable and easy to use email marketing and autoresponder tools? Start with a trial at Sendinblue, they are the most simple, cheaper and has the most features for a startup. Join over 50000 companies on the most easy-to-use all-in-one email marketing, SMS, transactional email (SMTP), and marketing automation platform.

Email Marketing for Medium Businesses

Email Automation For Everyone! Over 20,000 business and blog owners trust Sendlane, their ONLY mission is to offer amazing User Experience. Provides you the ability to instantly connect with your customers anytime! Its the most simple tool for medium businesses.

Email Marketing for Small Businesses

All You Need to Power Your Email is MailerLite, which is the best tool for small businesses. All plans include features like automation & landing pages. As well as unlimited emails & 24/7 customer support. You don't need any HTML skills to create fantastic Email Newsletters with MailerLite!

Email Marketing for Enterprises

Marketing automation that listens and learns. Discover what each contact wants and deliver the most effective message to convert them from visitors, to leads, to customers, to advocates with ActiveCampaign.

TOP7 Email Marketing Tool Reviews

Engagement Channels

Landing Page and Email.

Cost per Subscriber

MailerLIte cost per subscriber is 0.004$. Compare to other email tools, MailerLite has a reasonable cost.

Customer Statistics

We know of 36,888 live websites using MailerLite and an additional 45,073 sites that used MailerLite historically.

Engagement Channels

Landing Page and Email.

Cost per Subscriber

Sendlane cost per subscriber is 0.025$. Compare to other email tools, Sendlane it's more expensive compared to other email marketing tools.

Customer Statistics

We know of 26,832 live websites using Sendlane and an additional 32,676 sites that used Sendlane historically. (Approx numbers)

Engagement Channels

Landing Page and Email.

Cost per Subscriber

Benchmark Email cost per subscriber is 0.025$. Compare to other email tools, Benchmark Email it's more expensive compared to other email marketing tools.

Customer Statistics

We know of 2,520 live websites using Benchmark and an additional 7,255 sites that used Benchmark historically.

Engagement Channels

Landing Page, SMS, Email and Ads.

Cost per Subscriber

Sendinblue cost per subscriber is 0.0005$. Compare to other email tools, Sendinblue it's the cheapest email tool.

Customer Statistics

We know of 13,940 live websites using SendinBlue and an additional 27,820 sites that used SendinBlue historically.

Engagement Channels

Landing Page and Email.

Cost per Subscriber

GetResponse cost per subscriber is 0.015$. Compare to other email tools, GetResponse it's less expensive compared to other email marketing tools.

Customer Statistics

We know of 30,833 live websites using GetResponse and an additional 100,491 sites that used GetResponse historically.

Engagement Channels

SMS, Email, Website Chat and Ads.

Cost per Subscriber

ActiveCampaign Email cost per subscriber is 0.03$. Compare to other email tools, ActiveCampaign it's the most expensive tool and should be used only by large & enterprise companies.

Customer Statistics

We know of 25,111 live websites using Active Campaign and an additional 65,437 sites that used Active Campaign historically.

Engagement Channels

Landing Page and Email.

Cost per Subscriber

AWeber Email cost per subscriber is 0.04$. Compare to other email tools, AWeber it's the most expensive tool and should be used only by large & enterprise companies.

Customer Statistics

We know of 81,318 live websites using Aweber and an additional 263,010 sites that used Aweber historically. 

Our verdict and recommendations

Create clean and professional newsletters

No technical skills required: just drag and drop the design blocks you want to build a sleek and well-designed newsletter in just a few clicks.

Build and target your audience

SendinBlue allows you to collect the email addresses and contact information from prospective customers and subscribers with ease. 

Automate your marketing communications

Go further with SendinBlue with advanced features like marketing automation. Optimize your contact management with personalized workflows: SendinBlue offers out-of-the-box 8 automation workflow templates to improve your user experience with just a few clicks. 

Send at the best time

Automatically send your email campaigns at the perfect time for each of your users with the help of our machine learning-powered algorithm in order to achieve the best possible engagement with your contacts.

Monitor your performance

Assess open rates, click-through rates, and deliverability, which are key performance indicators that are essential for determining the success of your campaigns. 

Connect Sendinblue with your websites, CRMs, and other apps with ease!

SendinBlue is compatible with all of the most popular tools on the market:

CMS : WordPress, Prestashop, Magento, Drupal, WooCommerce

CRM : Salesforce, Intercom,

Web performance : Google Analytics

And many others.

Question and Answers

What can I do with email marketing that I can not do with other online marketing channels?

E-mail marketing allows me to build value in the sense of reach in my own business and to make myself a little more independent of the platforms. Of course, that does not mean that I should ignore social media or even SEO - on the contrary: The intelligent linking of the channels is crucial. For example, I can use Facebook Ads very specifically to gain high-quality e-mail addresses.

What about the economics of email marketing? For example, compared to social media?

According to a study by Econsultancy, companies with e-mail marketing achieve the highest ROI - followed by SEO and content marketing. 73% rate the ROI of email as "excellent" or "good".

By comparison, the ROI of social media was rated 39% as "excellent" or "good".

If a company decides to expand its communication with email marketing, what should you do?

Many companies make the mistake of starting directly with their operational activities. Templates are built and content is produced. It should be at the beginning necessarily the strategy development. It includes:

  • What should be achieved
  • What communication reasons there are in the company
  • Which e-mail formats are effective for the company
  • How to measure whether the defined goals are achieved
  • In which tonality should be communicated with interested parties and customers
  • How Competitors Use Email Marketing and What You Can Learn From It
  • What data is needed in which systems to use e-mail marketing effectively
  • Which legal aspects have to be considered

And a lot more.

How should companies that do not have an email list begin to build it?

First of all, all touchpoints that could be used for the permission extraction should be identified. In addition to your own website, this can also be, for example, sales force appointments or events. Then, measures should be developed to get as many contacts as possible the e-mail address - for example, registration forms and opt-in boxes on the website, permission forms for field service and competitions on events.

Which question is most frequently asked in the email marketing seminar and what is your answer?

"Nico, where can I buy e-mail addresses?". In the seminar, however, it quickly becomes clear that buying addresses is not a good idea and leads to legal problems. Instead, the own range should be used to collect from as many prospects as possible the e-mail address and a clear opt-in. In the seminar we discuss in detail the different possibilities of address acquisition.

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